SsangYong History
1954 Ha Dong Hwan Motor workshop
SsangYong was initially established as Ha Dong-Hwan Motor workshop in 1954. The company initially started producing trucks, busses and special purpose vehicles many of them for export.
1974
Co-founded Shinjin Jeep and developed both hard and soft top Jeeps.
1977 Dong-A-Motor
In 1977 the company, known at the time as Ha Dong-Hwan Motor Co changed its name to Dong A Motor Co Ltd.
1984 Acquired Geohwa
In 1984 SsangYong took over Geohwa Co and took over the name Korando, a contraction of the motto “Korean Can Do”
1986 SsangYong
In 1986 the SsangYong Group acquired the company and subsequently all vehicles were given the SsangYong name.
1991 Mercedes Benz partnership
In 1991 SsangYong formed a powerful partnership with Daimler-Benz. This allowed SsangYong to develop products using Mercedes-Benz technology.
1993 Musso
The first vehicle launched using Mercedes technology was the large SUV the SsangYong Musso.
1996 Korando 2
The ‘new’ Korando was launched to compliment the SsangYong Musso and featured several engine options including both petrol and diesel.
1997
Daewoo bought a majority stake in SsangYong and subsequently vehicles such as Korando were sold as the Daewoo until 2001.
2001 Rexton
The first generation of Rexton was launched using technology from Mercedes-Benz - Rexton furthered SsangYong’s reputation for producing competent off-roaders.
2004 SAIC, Rodius
In 2004 SsangYong merged with Chinese Shanghai Automotive Industry Corporation (SAIC). 2004 also saw the company launch a large 7 seat MPV for the first time with Stavic.
2011 Mahindra & Mahindra, Korando 3
Mumbai based Mahindra Motor Co, India’s largest maker of utility vehicles acquired SsangYong. 2011 also launched the 3rd generation Korando, SsangYong’s first monocoque and uses a new 2.0L home developed diesel engine.
2014 Rexton W
Rexton W reached the UK in early 2014 with an all new look and now well proven SsangYong 2.0 litre diesel engine. Rexton W is set to build on its predecessor’s reputation as a tough, no-nonsense off-roader and tow-car.
2015 Tivoli
2015 is an exciting year for SsangYong with the launch of Tivoli, a small crossover vehicle, in June. Engineered in conjunction with Mahindra and powered by an all-new SsangYong 1.6L engine, Tivoli is the basis for SsangYong’s future.
SsangYong SIV-2
The SsangYong SIV-2 (Smart Interface Vehicle) is a midsize premium SUV development concept. It is the next iteration on from the SIV-1 showcased at Geneva two years ago, and takes a step further under the design concept of ‘Dynamic Motion’.
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